Utilizing an omega-3 baseline and combining it with both well-researched and novel ingredients, MaleMega creates a truly unique multitasker–providing a range of benefits from sexual and cognitive performance to boosting cardiovascular and musculoskeletal health…. in one easy step. It’s a hybrid approach that combines total body wellness with sexual function—creating a new and superior value proposition in an otherwise stale men’s category.
By delivering unique benefits (in addition to the main ones), the customer can realize both convenience and value. This multiple functionality is a key megatrend that has emerged in recent years and will feature strongly in 2014, further edging out multi-vitamins. The inclusion of high-DHA Calamarine® allows for the capitalization on the ever-growing Omega-3 market, which is estimated to reach $34.5 billion in sales by 2016. It’s a category that is bursting with life and unrivaled science and a broad range of health benefits will keep omega-3s at the top of the naturals chart.
Client: MaleMega Industry: Skincare/Beauty Category: Physical, Mental and Sexual Strength
By combining three novel, clinically-researched ingredients for the first time, Marine-D3 is an epic R&D triumph. It includes a rare sea plant that’s 10-100X more potent than land-based antioxidants, a marine oil that’s has 85% more DHA than fish oil, and the most bioavailable form of vitamin D3. One single does provides an incredible amount of benefit at a much lesser cost compared to competitive offerings. Based on next generation marine nutrition, Marine-D3 was designed to work deep at the cellular level to address the root causes of disease and aging. Nutrition & Beauty launched Marine Essentials with its debut of Marine-D3, creating one of the most successful case studies in category. Client: Marine Essentials LLC Industry: Nutraceuticals/Health Category: Anti-aging
Poor digestion is a widespread problem of huge magnitude, therefore market size: over 100 million Americans – a full 50% — suffer from some sort of digestive disorder.
With a unique broad spectrum of action that addresses multiple sources of digestive problems, DyfloGEST was positioned to exploit the vulnerabilities of its competitors.
Unlike probiotics, this all-natural herbal formula actually repairs and strengthens weakened digestion. Formulated by a European Immunologist, its ingredients are harvested in strict secrecy on a farm in Poland.
Based on Green Chemistry, Instant Lift is a clinically-proven product that erases wrinkles and fine lines in 90 seconds. Employing proprietary SmartCore technology, it fills wrinkles from the inside and out, and then lifts and firms (much like a facelift – but without the risks and expense.) This instant problem-solver is a revolutionary breakthrough because it provides an immediate and visible result, unlike traditional wrinkle creams.
While cognition is one of the top health concerns of adult Americans, direct response marketers of memory products have not been very successful. Venom Marketing reverses this trend with its debut of fast-acting Brain NRG. By addressing both mental and physical energy, cognitive performance, and mood at the same time –Venom created a break-out new category that is more robust, exciting and emotionally-charged than traditional cognition offers. Brain NRG includes a clinically-researched ingredient that’s NASA-tested, and hailed as “more important to mankind than the discovery of anti-biotics” by Nobel prize winning scientist Sir John Eccles. Venom secured the endorsement by former NASA astronaut and Peak Performance expert Colonel Rick Searfoss, providing the client a most powerful proof element that cannot be copied.
Client: Carepoint Health Products Industry: Nutraceuticals/Health Category: Energizing Mind+ Mood
The best way to control blood sugar is to shed excess weight yet most medical interventions do exactly the opposite. This all-natural formula helps break the viscous cycle of insulin and obesity. While traditional glucose formulas fail, GluTrimex succeeds because of its ability to to first address weight loss, specifically waist circumference and abdominal fat. Its key ingredient has been clinically proven to shed 30lbs in 90 days.
Client: Rejuva Naturals Industry: Nutraceuticals/Health Category: Blood sugar/Weight loss
